New Trading Name for the Club….
Over the past few months the management committee has been
considering our Club name and whether it truly reflects the main
facilities and activities at the Club.
Our fitness centre and studio has generated over £200,000 in
income in the past financial year and is central to the ongoing
viability of the Club. Much of our promotional activity is also
centered on fitness. However there is no mention of fitness in our
Club name or logo and the view was taken that we should change to
something that included fitness.
We consulted with some other clubs who had gone through the
process, Chichester Racquets and Fitness and Surbiton Rackets and
Fitness being two examples. Both these clubs reported positive
benefits in terms of fitness enquiries and membership as a result
of the change.
We also looked at the costs involved and decided that to avoid
legal costs and much additional work changing our rules, bank
accounts etc, we would simply retain our current name but trade as
"Winchester Racquets and Fitness". We have also chosen a new logo
(below), again avoiding incurring potentially expensive rebranding
costs by staying close to the existing logo.
We will now be referring to ourselves as Winchester Racquets and
Fitness in all communications (you may already have heard the staff
answer the phone to that name) and over the next few weeks there
will be a gradual phasing out of the existing logo on all materials
as we replace it with the new club logo.
The Management Committee is confident that the new name will
help change any perceptions that we are only a tennis and squash
club and that it will greatly enhance our image as a modern sports
club with professional quality fitness facilities.